Becca Bullock decided to approach being a stay at home mom like a full-time corporate job — complete with an epic binder

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After welcoming her baby son, Becca Bullock was struggling to set a schedule for her house — so in 2026, she decided to treat being a stay at home mom as if it was a full-time corporate job.

The mom and creator, 29, posted a video on TikTok this past December detailing how she planned to change her approach to being a stay at home mom (SAHM), which garnered over 2 million views. In the clip, Bullock, who shares her 18-month-old son Miles with husband Ryan Bullock, explained that she was going to refer to herself as a “house manager” and planned on creating a binder which would have different schedules for household chores, grocery inventories, meal plans, and bills and budgets, among other things.

“First and foremost, being a stay at home mom is a job. Raising a child is a job,” Bullock said in her video. “I’m more so referring to how I’m going to be giving myself structure, routine and planning as a stay at home mom.”

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.  The video received a lot of positive feedback on the Internet, with many praising Bullock’s idea to create a binder with everything she’ll need to keep organized. Now, the proud mom speaks with PEOPLE about where she came up with the idea — and how it’s been going now that we’re a month into the new year.”The idea of treating my day as a SAHM like a job came from the fact that for the first 17 months of my son’s like (aka my first 17 months as a SAHM) we hardly had any structure or set schedule to follow, because infants’ eating and sleeping schedules change constantly,” she explains. “I just got used to being home, maybe going to the gym if my son’s needs allowed for it, and really only getting out of the house when I saw an opening for it.”

“Once my son reached about 18 months and his routine stabilized, I realized I actually needed MORE structure, not less,” continues Bullock. “Coming from teaching, where every minute of the day is planned, having total flexibility felt overwhelming. Treating my day like a job isn’t about comparing parenthood to work, but rather making sure all responsibilities are taken care of, while also ensuring my son gets to experience everything I want him to experience.”

The idea for the binder came from Bullock’s days as a coach. She used to keep a binder for every year that included everything she’d need – from waivers to calendars to parent contact information. Bullock said having a binder felt like a more organized way of having everything in one place.

As for keeping herself accountable to the binder, Bullock admits that’s still something she’s figuring out.

“This is the hard part. Part of the accountability comes from posting on TikTok. 2.2 million people saw me say I was going to do something, so I don’t want to drop the ball,” she says. “But in all actuality, I have to have self-discipline. I gave myself a tool to help me keep the household in order, so I can either use it, or continue to feel overwhelmed.”

She says that having that much attention on her video actually pushed her to share the binder with others — and she was able to get a bit of money from it, too.

“I was very surprised that so many other moms wanted the binder for themselves. I never had any intention on monetizing off of the binder, it genuinely was just an idea I wanted to do, but when I saw the amount of people saying they needed something like that, it helped give me the push to 1) actually make the binder, and 2) make it available for other moms,” says Bullock.

“The amount of positive feedback I’ve received is very heartwarming. I’ve sold hundreds of binders, and countless other moms were motivated by my video to make one of their own. It’s always nice to hear that you have a good idea, and it’s even nicer to know that my idea is helping other parents,” she adds.

Now that it’s been a few weeks into the new year, Bullock says she has started using the binder. She’s even made a few adjustments.

“I completed the binder around mid-December, and I do use it. Full transparency, I don’t use it as much as I want to, but when you’ve done things a certain way for so long, it’s going to take time to get into new habits,” she says. “The day after we completed our first fully structured day, my son started a sleep regression which threw everything for a loop.”

“Since I initially published it, and started using it, I’ve adjusted some pages to make them more user friendly, as well as added sections for more detailed scheduling and planning,” explains Bullock. “As I use it, if I notice something isn’t as efficient as it could be, I either adjust the page, or add a page.”

“At this point it has cleaning schedules, a meal planner, daily & weekly routine pages, a maintenance tracker, inventory sheets, home project planning, child info sheets, and bills and budgeting pages. Any time I add or change something, I update the Etsy listing and make a video about it, so people who have bought the binder can get access to the changes/additions.”

Bullock says that creating the binder helped her see that her feelings weren’t singular. There are other moms out there who are going through the same emotions.

“I wanted to make the binder because I felt like I wasn’t doing a good job at being a SAHM, but seeing how many other moms are in the exact same situation as me made me realize that we’re not failing at being moms — we’re basically learning ON THE JOB, with no trainer, no handbook, and no performance reviews to let us know if we’re doing it ‘right,'” she says.

“The binder isn’t about doing everything. It’s about making the invisible work a little more visible, and a little less overwhelming.”