After more than six decades in grocery-store freezers, a budget-friendly frozen pizza brand is officially disappearing – and taking a slice of nostalgia with it.

Conagra Brands has ended production of Celeste frozen pizzas, the company said during earnings remarks late last month.

CEO John Brase said the decision reflects the company’s decision to drop smaller, less profitable brands and focus on products with greater growth potential.

“There are certain brands and categories where we simply just don’t see a future,” Brase said, according to Fox Business.

Before Red Baron and DiGiorno dominated frozen pizza nights, Celeste Pizza was the go-to pie for many families in the 1970s and 80s.

The pizza originated with Celeste “Mama” Lizio and her husband, Anthony, who opened a Chicago restaurant and tavern in 1937, according to a 1988 Los Angeles Times obituary.

In 1962, they shifted to producing frozen pizzas and Italian foods for local restaurants, launching the Celeste brand. Quaker Oats acquired the brand in 1969, expanding its distribution nationwide and Mama Celeste remained its spokesperson.

For fans hoping to grab one last pizza, Celeste products could remain in stores for a while. Retailers can continue selling their existing inventory, a Conagra spokesperson told Fox Business.

News of Celeste Pizza’s demise has led to an outpouring of nostalgia and mourning from fans online. People shared memories of eating the personal-size pizzas as children, often recalling grandparents, cheap meals and the brand’s once-commonplace presence in their freezers.

“RIP Mama Celeste. You were a good one. Those 10 for $10 deals were the pinnacle of the 90s,” one person commented on a food blogger’s Instagram post about the news.

“Omg my grandma always had one of these on hand so will forever remind me of her. I haven’t had one in years but the nostalgia!” another user wrote.

“My eyes welled up reading this. This pizza [reminds] me of my grandma,” another said.

Someone else declared: “This is a sin.”

“This was my childhood pizza,” another commenter lamented.

But not all of the reactions were so positive.

“This is sad news. No pizza was so awful but loved by so many,” one person wrote.

“Farewell, cardboard pizza,” another said.

The Independent has contacted Conagra for comment.

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